App Store Approval Playbook — First-Submission Acceptance
iOS rejection top causes
Privacy-manifest gaps (required reason APIs declared), subscription screens missing terms/restore links, and Sign-in-with-Apple omission when social logins exist. Pre-flight all three and first-submission acceptance exceeds 90%.
Play Console specifics
Data-safety forms matching actual behavior, target-SDK compliance, and closed-testing tracks for new accounts. Google's review is automated-first — discrepancies between declared and observed behavior trigger rejections humans then rubber-stamp.
Appeal templates that work
Quote the guideline, show the fix with screenshots, reference precedent apps. Appeals succeed when reviewers can verify in under two minutes — front-load evidence, keep prose minimal. Budget one rejection round in every launch plan regardless.
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Written by Mobile Lead
Specialized engineering teams at Omnetra focus on writing high-performance code, ensuring API security, and optimizing layouts for client success.