Engineering docs
The checklists and playbooks we run on client work — deployment, performance, migrations, APIs, testing, and more.
Next.js Production Deployment Checklist
The 25-point checklist we run before every Next.js launch: env, caching, SEO, security, and rollback readiness.
Updated 2026-09-23Core Web Vitals Playbook for Indian Mobile Networks
Hit green vitals on 4G: image strategy, font loading, JS budgets, and measurement that matches field data.
Updated 2026-09-23Website Migration SEO Guide — Zero Traffic Loss
URL mapping, 301 strategy, schema parity, and Search Console monitoring for redesigns and replatforms.
Updated 2026-09-23API Design Standards — Versioning, Errors & Webhooks
Our house standard for REST APIs: resource naming, error envelopes, idempotency, and webhook delivery.
Updated 2026-09-23Testing Strategy Guide — Unit, Integration & E2E Balance
Where to invest test effort: the 70/20/10 split, flaky-test triage, and CI gates that don't slow teams.
Updated 2026-09-23MVP Scoping Framework — Ship the Smallest Valuable Thing
How we cut scope without cutting value: user-story slicing, fake doors, and fixed-price milestone design.
Updated 2026-09-23Payment Failure Playbook — Recover 15–30% of Lost Revenue
Why Indian checkouts fail and the retry, routing, and UX fixes that recover them.
Updated 2026-09-23WhatsApp Commerce Setup Guide — BSPs, Templates & Costs
Launch WhatsApp commerce correctly: BSP selection, template approvals, pricing math, and ban-proof practices.
Updated 2026-09-23Custom vs Off-the-Shelf ERP — Selection Guide for MSMEs
Tally, Zoho, SAP B1, or custom build? Total-cost comparison and the 5 questions that decide it.
Updated 2026-09-23Hiring Developers in India — Salary, Trial & Retention Guide
What senior engineers cost across cities, how to trial them fairly, and why they leave in 11 months.