WhatsApp Commerce Setup Guide — BSPs, Templates & Costs
Launch WhatsApp commerce correctly: BSP selection, template approvals, pricing math, and ban-proof practices.
1. Choose Your BSP
Interakt suits Shopify D2C, Gupshup scales to enterprise volumes, WATI fits team-inbox support models. Compare on per-conversation margins at your volume, not headline features.
Keep number ownership portable — never let a BSP hold your display name hostage. Register the business manager under your own Meta account.
2. Templates & Categories
Write templates in utility language (order updates, OTPs) to earn cheaper utility categorisation; marketing templates cost more and face stricter limits.
Submit 5–10 core templates before launch and keep spares approved. Template rejections stall campaigns — plan two weeks of buffer.
3. Stay Unbanned
Explicit opt-ins, honest frequency (max 2–3 weekly for marketing), and instant opt-out handling. Most bans come from purchased lists or template-category gaming.
Monitor quality rating weekly in the manager dashboard. A drop to medium means pause marketing and fix the offending flow immediately.
Frequently asked questions
Monthly cost for 10k conversations?
Roughly ₹3,000–₹8,000 in Meta fees plus BSP subscription — model precisely from the utility/marketing mix before committing.
Can we run full checkout in chat?
Catalogue browsing plus payment links, yes. Complex configuration still converts better on web — use chat for recovery and support.