WhatsApp Business API Integration — Commerce & Support Automation
Omnetra Infotech builds on the WhatsApp Business Platform via BSPs (Interakt, Gupshup, WATI): order confirmations, shipping updates, COD verification, abandoned-cart recovery, catalogue commerce, and human-handoff support bots. Template approvals, utility-vs-marketing categorisation, and opt-in compliance handled end to end.
What you get
Transactional Notifications
Order, shipping, OTP, and payment updates with 95%+ open rates.
Cart Recovery Flows
Timed nudges with deep links that recover 8–15% of abandoned carts.
Catalogue Commerce
In-chat product browsing and checkout for D2C and local retail.
Support Automation
FAQ bots with human handoff, ticket creation, and CSAT capture.
Frequently asked questions
Which BSP should we use?
Depends on volume and features — Interakt for Shopify D2C, Gupshup for enterprise scale, WATI for team-inbox support. We implement across all three.
What about template approvals and bans?
We write compliant templates, manage utility categorisation, and enforce opt-in + frequency discipline so your number stays healthy.
Cost per conversation?
Meta conversation pricing plus BSP fees — typically ₹0.30–₹0.80 per utility message. We model monthly cost before build.